Match in the Root Cellar

How You Can Spark a Peak Performance Culture

By Chris McGoff

Default culture has met its match.

After successfully leading her company through a transition as interim CEO, Carolyn earns her appointment as permanent CEO of Phossium. Although she is excited, Carolyn quickly realizes something’s wrong.

Early on, Carolyn recognizes a problem at the company – a very serious problem that threatens its growth and profitability. Carolyn identifies the problem as default culture – the complacency and discontent you’re left with when you stop intentionally generating a positive culture.

But changing the company culture isn’t easy, especially when employees, senior leaders, and even a board member push back. Taking it upon herself to spark change, Carolyn looks to enlist the help of anyone willing to help build a peak performance culture.

Together with other dissidents of the status quo, Carolyn has to find a way to change the company culture from “default” to “peak performance” – no small feat.

In his book Match in the Root Cellar, Chris McGoff – culture guru and best-selling author of The Primes – allows you to journey along with Carolyn, a composite character based on real-life people, to learn and see how it’s up to everyone to work through the struggles and find a way to redefine company culture and achieve peak performance.

By the end of Carolyn’s story, you will be equipped to break down that default culture and build a culture of peak performance!