In this episode, Aliza Licht shares her insights and strategies for crafting a personal brand that stands out in a crowded market. With two decades of experience in marketing, communications, and digital strategy, she knows what it takes to build a brand that resonates with your audience and leaves a lasting impression. From defining your brand identity to leveraging social media and networking, Aliza offers actionable tips for individuals and businesses looking to strengthen their brand presence. She also discusses the importance of authenticity and staying true to yourself in a world where everyone is trying to stand out. So if you’re looking to take your personal brand to the next level, tune in and get ready to be inspired by Aliza’s wisdom and expertise.
About Aliza Licht: Aliza is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand-building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of “America’s Next Top Mentors” by The New York Times and Business Insider’s “Top 20 Most Innovative Career Coaches.” As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.