e1 p1 : John Burkhardt

Episode Information

Jonathon’s first guest is neuroscientist and behavioral economist, Dr. John Burkhardt, the founder of Capita Neuro Solutions. John is a globally-renowned speaker and has delivered keynote addresses around the world on behavioral economics, applied neuroscience, consumer engagement, and the ethics of behavioral practice. In part one, John shares how he ‘accidentally’ ended up in grad school and pursued a career in behavioral neuroscience. Jonathon and John also discuss the differences in decision-making between neoclassical economists and behavioral scientists, the value of Daniel Kahneman’s Thinking, Fast and Slow, and the practical applicability of behavioral economics in supply chain management.

About John M. Burkhardt: Dr. John M. Burkhardt is a neuroscientist and behavioral scientist, specializing in competitive behavior change. He is the founder CEO of Capita Neuro Solutions, as well as an adjunct faculty member at Columbia University’s Enterprise Risk Management program, where he lectures on behavioral economics. Originally a research scientist, John has worked as a professor of neuroscience, having served on the faculty at the University of Oslo in Oslo, Norway, the Champalimaud Centre for the Unknown in Lisbon, Portugal, and the National Institutes of Health in Bethesda, MD. His research focused on the neurobiology of action acquisition and selection, and breakdowns in initiation of behavior.

Subsequent to his academic career, John worked with the Vitruvian Group, a boutique management consultancy, and iMotions A/S, a software company specializing in biometric research. More recently he served as Director of Behavioral Science at Integrated Systems, Inc, and at BVA Nudge Unit, behavioral science agencies with practice in both commercial and government sectors.

John earned a B.Sc. in experimental psychology from Duke University and a Ph.D. in neuroscience from Wake Forest University.