Episode Information
This week Maggie and Hannah are joined by Mark Cuddigan, the CEO of Ella’s Kitchen, is the internationally known maker of organic baby and toddler food. Mark is a passionate advocate of business being used as a force for good and is a perfect example of how a business can be both profitable and purposeful. In part one, Mark shares when he realized that sustainability and using business as a force for good should be a priority and how Ella’s Kitchen continued to grow its market share during the pandemic.
About Mark Cuddigan:
Mark joined Ella’s Kitchen in August 2011, drawn to a company whose founding mission is to improve children’s lives through developing healthy relationships with food. This purpose permeated throughout the business and continues to be a guiding principle today.
Mark is a passionate advocate of business being used as a force for good and through his leadership at Ella’s, he exemplifies how a business can be both profitable and purposeful.
In February 2016 Ella’s Kitchen was certified as a B Corporation, becoming only the second company to do so whilst part of a PLC. The first being Ben & Jerry’s at Unilever.
Mark is a member of the B Lab board, a UK registered charity that supports certified B Corps in the UK – businesses that give equal standing to people, planet, and profit. A demonstrative example of this is that Ella’s have committed to becoming net-zero by 2030.