It is common knowledge that people’s shopping habits have drastically evolved in the past 10 years, especially during the pandemic. But how is retail evolving to meet its consumer’s ever-changing needs? Instead of traditional E-coms, their shopping experience might start on TikTok, or an online marketplace, but in the near future, that might also include the Metaverse. Gerry discusses all of that with Rob Garf, the VP and GM of Retail at Salesforce, where he leads Industry Strategy, Product, and Insights. Gerry and Rob also talk about the shopping mall of the future, how companies can provide a seamless experience across physical and digital, and what it means to ‘shop at the edge’.
About Rob Garf: Rob is VP and GM for Retail at Salesforce. With more than 25 years of global retail experience as a practitioner, industry analyst, strategy consultant, and software leader, he is no stranger to the industry and the challenges retailers face. He currently leads retail strategy, product, and insights—and advises senior executives globally on digital transformation. Rob is also a frequent industry speaker, a member of NRF’s Digital Council, and Chair of the Retail Customer Advisory Board.