Episode 08 | Part Two: Michelle Poole

Episode Information

Sharon wraps up her conversation with Michelle Poole, the President of Crocs. In this final segment, they dive into some of the most exciting and creative aspects of her work: celebrity endorsements and collaborations. Michelle tells Sharon how she partnered with some of the biggest names in music, fashion, and entertainment to create unique and fun Crocs products that appeal to a wide range of customers. She also shares some of the challenges and benefits of working with celebrities, and how she manages to keep Crocs relevant and fresh in a competitive market. Michelle is a master of blending art and commerce, and we hope you’ve enjoyed learning from her as much as we have. Stay tuned for more inspiring stories from leaders who follow their heart and make a difference in the world!

About Michelle Poole: Michelle became President, Crocs in September 2020 and has oversight of the Americas, Asia and EMEA regional commercial teams, as well as Product Design and Management, Merchandising, and Marketing teams. Prior to this, she served as our Executive Vice President, Chief Product and Merchandising Officer since April 2020 and as our Senior Vice President and Chief Product and Merchandising Officer since 2014. In addition to her product and merchandising responsibilities, Ms. Poole assumed responsibility for our Marketing function in 2017. Ms. Poole has more than 28 years of experience and proven success in the development of leading global fashion and lifestyle brands including Sperry Top-Sider, Timberland, Kangol, Converse, MTV Europe and Pepe Jeans where she held a range of marketing, merchandising & product management roles. Since 2018, Ms. Poole has served on the board of Pact, a privately held apparel brand, based in Boulder, CO. She received her Bachelor’s honors degree in fashion marketing from the University of Northumbria, UK.