Episode 12 | Part One: Bill Yeargin, President and CEO of Correct Craft

Episode Information

Balancing operational excellence and performance with missional impact…that’s just one of the topics covered in this wide-ranging discussion with Bill Yeargin, President and CEO of Correct Craft. From multi-generational heartwarming and inspiring stories to candid discussions about what it takes to succeed and thrive in the current challenging business environment, Bill gives us a fascinating look into one of America’s great companies.

Correct Craft is a 95-year-old marine industry company with manufacturing plants across the U.S., 1,700 employees and distribution into seventy countries. Founded in 1925, Correct Craft is the oldest family-owned and operated boat manufacturer in the world, and owns Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk and Bryant boat companies, Pleasurecraft Engine Group, Parker boats and Aktion Parks. You can learn more about the company at www.CorrectCraft.com.

Under Bill’s leadership, Correct Craft has developed a unique culture of “Making Life Better.” Focused on people, performance, and philanthropy, the company has won all their industry’s major awards including Boat of the Year, Most Innovative Product, and many others. One industry publication recently recognized Correct Craft as one of their industry’s most innovative companies while another described the company under Bill’s leadership as being “on an aggressive improvement path, the likes of which the marine industry has never seen.”