Episode 12 | Part Two: Bill Yeargin, President and CEO of Correct Craft

Episode Information

Michael concludes his conversation with Bill Yeargin, the President and CEO of Correct Craft. In part two, Michael and Bill talk about the purpose of business and how companies can emerge stronger after the pandemic.

Correct Craft is a 95-year-old marine industry company with manufacturing plants across the U.S., 1,700 employees and distribution into seventy countries. Founded in 1925, Correct Craft is the oldest family-owned and operated boat manufacturer in the world, and owns Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk and Bryant boat companies, Pleasurecraft Engine Group, Parker boats and Aktion Parks. You can learn more about the company at www.CorrectCraft.com.

Under Bill’s leadership, Correct Craft has developed a unique culture of “Making Life Better.” Focused on people, performance, and philanthropy, the company has won all their industry’s major awards including Boat of the Year, Most Innovative Product, and many others. One industry publication recently recognized Correct Craft as one of their industry’s most innovative companies while another described the company under Bill’s leadership as being “on an aggressive improvement path, the likes of which the marine industry has never seen.”