Episode 16: Sergeant Major Keith Craig

Episode Information

Sergeant Major Keith Craig steps into Carey’s office this week. The Sergeant Major is a public speaker, Hollywood entertainment executive, decorated U.S. Army Veteran, and the author of Serving To Lead. The Sergeant Major shares his journey from homelessness to a decorated career in the U.S. Army, how he developed his leadership mentality through adversity, and the importance of knowing your purpose.

Follow Sergeant Major Keith Craig on Instagram and connect with him at servingtolead.life.

About Sergeant Major Keith Craig:
Keith L. Craig is a decorated combat Veteran, Entertainment Executive, Philanthropist and Author. Transcending his childhood dreams, he has amassed unimaginable success in the Armed Forces, European Football League, Entertainment Industry, and now as an International Bestselling Author.

Mr. Craig is an award-winning entertainment executive currently 2021, working in Burbank, California, at Walt Disney Studios managing Central Division theatrical sales and distribution for Walt Disney Studios Motion Pictures in 20 theatrical demographic market areas, and is part of the team who worked on the execution of the distribution strategy for all titles including Marvel, Lucasfilms, Pixar, etc. It was that overall strategy that led Disney to an industry domestic record of $3.7billion in 2019, propelled by Avengers: Endgame ($858.3M), The Lion King ($543.6M), Star Wars: The Rise of Skywalker ($515.2M) among many other franchise titles, as well as setting previous $3 billion annual domestic B.O. records two previous times including 2018. Craig’s theatrical distribution career at Disney also includes him booking the Oscar-winning movie COCO, as well as Black Panther who was nominated for seven Academy Awards winning three.

Many years ago, prior to his glamorous studio appointment and accolades, a warrior and leader was awakened. Mr. Craig is a Veteran Sergeant Major of the United States Army, having served 32 years and obtained 51 awards and decorations. His time in service took him around the world where he served in six combat campaigns, conducted humanitarian and natural disaster operations, and oversaw the creation of senior enlisted training programs. During his term of service he was also a professional football player whose career spanned over a decade and yielded him six division championships.

A visionary and proponent for community development, Mr. Craig is the founder of Formation Entertainment Group, a firm dedicated to connecting, supporting and facilitating introductory talent from diverse and underrepresented communities in their entertainment careers. He has also extended his business interest and acumen to franchisement and is a member of Granville Investor Group, which owns and operates five fine dining restaurants in Los Angeles.

In addition to his primary duties at Disney, Mr. Craig is president of the company’s diversity resource group Salute, charged with supporting military veterans employed by the studio, helping them integrate, strengthen and grow their careers and provide a sense of community within the organization.

Continually operating in a spirit of humility, Mr. Craig attributes his attainment of position, honors, to hard work, having respect for authority and taking personal accountability. He is intentional in motivating others to be their best selves, and has written a book to ignite passion in them and propel their aspirations into fruition. Serving to Lead, is available on Amazon.