Joining Joe this week is Scott Cullather, the co-author of “Challenge Everything: The Battle Cry That Blew Sh*t Up and INVNTd Live Brand Storytelling” and the co-founder of the live events agency, INVNT. Joe and Scott talk about live brand storytelling, how major companies are marketing during the pandemic, and what the future of live events looks like.
Partners in business and in life, Scott Cullather, and Kristina McCoobery launched INVNT™, the global live brand storytelling agency™ in 2008 – at the height of the last global recession – with the aim of challenging the live event industry with a new kind of agency model, attitude, agency culture and results-driven approach.
On a wild ride fueled by inspiration and grit, their plans fell apart, but their vision has come together more than once. Twelve years later and with a combined 50 years’ experience between them, they and a talented team of INVNTrs around the world have built the agency into one of the fastest-growing in the business, with a visionary culture, global offices, a powerhouse client list, and a stunning portfolio of game-changing work that’s incited audiences to take a stand, make a choice, and pick a side.
Hosted By: Joe Pardavila