Episode 18 | Part One: False Starts

Episode Information

Greg has dedicated his life to improving the entrepreneurial failure rate and he’s been asking the same question for years: Why do more than 75% of startups fail? This week’s guest might have the answer. Tom Eisenmann is a Harvard Business School Professor and the author of the new book, Why Startups Fail: A New Roadmap for Entrepreneurial Success. In part one, Tom discusses why he decided to focus on entrepreneurship at Harvard, the importance of getting a management team aligned, and the patterns that account for the vast majority of startup failures.

About Tom Eisenmann:
Tom is the Howard H. Stevenson Professor of Business Administration at Harvard Business School (HBS) and the faculty co-chair of the Arthur Rock Center for Entrepreneurship. Since joining the HBS faculty in 1997, he’s led The Entrepreneurial Manager, an introductory course taught to all first-year MBAs, and launched fourteen electives on all aspects of entrepreneurship, including one on startup failure. Eisenmann has authored more than one hundred HBS case studies and his writing has appeared in The Wall Street Journal, Harvard Business Review, and Forbes.