Episode 21 | Part Two: Same Side Selling

Episode Information

Greg concludes his chat with Ian Altman, the creator of the Same Side Selling methodology.  In part two, Ian talks about the question’s companies must ask themselves when it comes to making a decision, why the term ‘closing the sale’ should be replaced by ‘confirming the sale’, and what kind of effect the pandemic has on B2B sales.

About Ian Altman:
Ian started, sold, and grew his prior companies from zero to over one billion dollars in value. He has since spent years helping companies achieve explosive growth based on his research on how clients make decisions. His modern approach has been instrumental in helping companies to thrive when their competitors struggle to survive.

He’s a co-author of the bestseller, Same Side Selling, now in its second edition. You can read hundreds of his articles on Forbes and Inc. He is recognized as one of the 30 Global Gurus on Sales, and his Same Side Selling Academy is rated one of the top 5 Sales Development Programs globally.