There’s been a lot of talk about AR, XR, and the Metaverse lately, so that means there must be a lot of money to be made in AR, XR, and the Metaverse. But where do you begin? This week, Joe is joined by the Founder & CEO of Double A Labs, Amber Allen. Amber founded the company in 2013 with the goal of filling a gap in the marketplace for tech-forward, immersive, yet accessible AR, XR, and Metaverse experiences. Amber shares how her team reached 3 billion screens in projects for clients, what the future of the Metaverse looks like, and why she’ll be a ‘gamer girl’ for life.
About Amber Allen: Amber, CEO & Founder of Double A Labs, is a leading expert on metaverse and hybrid events. Forever a “gamer girl” at heart, Amber is passionate about creating experiences and tools that promote human connection and boost productivity. Amber founded Double A Labs almost a decade ago after leading sales, marketing, and events teams at Disney, Warner Bros., and Riot Games. Today, Double A Labs is a global leader in creating platforms where people chat, learn, and play. The company has delivered over 1,500 global activations with 3+ billion impressions for innovation powerhouses that include Apple, AT&T, Blizzard, Dell, Google, Intel, Reddit, and Twitch.
A community leader and mentor, Amber shares her vision with the next generation in tech and beyond by sitting on the advisory boards of the University of Texas’s Game Development and Design Program, the Fashion Institute of Technology (FIT), and the Raiden Science Foundation.