This episode features your basic story of a neuroscientist turned fashion model turned skincare entrepreneur. Joe is joined by Carolyn Li Ming Geh, the founder of a skincare company that integrates ancient Southeast Asian beauty practices and traditional methods. Carolyn talks about her circuitous route to entrepreneurship and the purpose behind her purpose-driven company, Li Organics.
About Carolyn Li Ming Geh: Carolyn is an entrepreneur and founder of Li Organics, a beauty company with a focus on antioxidant-rich and synergistic formulas, sustainability, and empathetic transformation.
Prior to her career as an entrepreneur, Carolyn had a decade long career working in fashion as a model under FORD Models, working for renowned brands such as J Crew, Banana Republic, Lanvin, MAC Cosmetics, Marc Jacobs, Bloomingdales, Harpers Bazaar, Elle Magazine, and more. It was during her modeling career that she started to develop the formulas that have now become must haves on Li Organics customer’s top shelves today. Through the brand’s partnership with Project Orphans, they are helping to give children a better self worth and hope for a brighter future through critical care and opportunity for education.
Carolyn’s mission-driven business has resulted in press mentions such as In Style, TODAY.com, British Vogue, WhoWhatWear and more. To date, Li Organics has served customers nationwide, Canada, Australia, Singapore, and Malaysia. The brand also launched in Israel this year via the country’s largest distributor for beauty products.
She is formally trained in Neuromechanics, Psychology, with a minor in Human Nutrition and received her graduate degree at University of British Columbia in 2009.