If you run a B2B or even a B2C, you’ve probably dipped your toe into marketing automation. Joe’s guest this week became one of the pioneers of digital marketing when she purchased her first marketing automation system in 2004 (two years BEFORE Twitter was founded). Then in 2007, she moved from practitioner to trusted advisor for marketing leaders when she became a partner of the Pedowitz Group. Her name is Dr. Debbie Qaqish, and she is the author of From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations.
About Dr. Debbie Qaqish: As Partner and Chief Strategy Officer of The Pedowitz Group (TPG) Dr. Debbie has helped marketing teams drive revenue growth, foster customer-centricity and lead digital transformation. With a focus on revenue operations, the customer experience, and a personalized, omni-channel marketing mix, Dr. Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011. Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table.
A dynamic speaker and a prolific author, Dr. Debbie has published over one hundred articles, blogs, podcasts, webinars, and white papers on topics relating to marketing operations, revenue marketing and leadership.
Dr. Debbie Qaqish earned her doctorate in 2019, is Partner and the Chief Strategy Officer at The Pedowitz Group and leads strategic customer engagements.
Hosted By: Joe Pardavila