How does a former corporate lawyer build one of New York City’s top gluten-free bakeries and get their goods into Whole Foods? You sign up for a baking class. That’s what Helene Godin did after walking away from a highly successful 22-year legal career. On this episode, Helene talks to Joe about her career transition, how she pivoted during the pandemic, and the importance of never giving up.
Founded by CEO and former lawyer-turned-entrepreneur Helene Godin in 2010, By the Way Bakery is a small, old-fashioned bakery where everything is made by hand, from scratch, in small batches. All of their baked goods are gluten-free, dairy-free, and certified kosher. Most importantly, everything they make is as delicious as – if not better than – most conventional baked goods. As By the Way Bakery turned into a successful brand with a devoted following over the course of ten years, Helene was able to explore new territory and expand. With now 4 locations across New York and Connecticut, the bakery is also starting to ship Mo Mix nationwide.
To find more information about By the Way and its products, visit btwbakery.com.