Has anyone ever told you to “STAY IN YOUR LANE?” Webster’s Dictionary defines it as a term of admonishment or advice against those who express thoughts or opinions on a subject about which they are viewed as having insufficient knowledge or ability. But sometimes we just can’t stay in our lane. Joe’s guest this week spent 20 years as a retail professional, but she was inspired to create a media company that could deliver business information and expertise in a clear, digestible way. Her name is Hillary Mendes, and she is the founder and CEO of the newly launched ROI TV. Hillary shares why she was motivated to start up a media company, how she did it, and what the future of ROI TV looks like.
About Hillary Mendes:
Hillary is a retail professional with almost 20 years’ experience, working her way up from the sales floor to the buying world. After listening to her husband, who works in wealth management, talk daily about financial health, she realized she didn’t know as much about the world of money as she needed to. Hillary started talking to her friends and family about their understandings of personal finance, recognizing people across different industries were in a similar boat and that school didn’t prepare us for the economics of becoming an adult. The tipping point came when Hillary bought her first house and had to go through not only the purchase process, but obtaining a mortgage as well. The nuances to the process felt daunting and like she was speaking a foreign language. This was when the lightbulb clicked, and the idea of ROI TV was born to bring sound financial knowledge to the everyday person outside the finance industry. The depth and breadth of personal finance is so expansive that there needs to be a way that people don’t need to spend hours out of their day to find answers to questions when they come up. When she is not immersing herself in learning more about financial tools or seeking new trends in fashion, she is either running the streets of Philadelphia or running after her daughter.