The sports apparel industry is GIGANTIC and continues to grow year after year. It’s expected to be worth $248 billion by 2026. Fanatics raked in over $3 billion in revenue last year, but there are many other players making an impact in the licensed sportswear vertical. Sportiqe has outfitted more than five million people around the globe, partnering with some of the most recognizable brands in the world, such as the NBA, Trek Bikes, Warner Bros, Nintendo, and Dave Matthews Band. This week, Joe welcomes one of their co-founders, Jason Franklin, who’s been involved in the fashion industry since he was a teenager.