After a couple of years of a pandemic, the concept of virtual fitness classes sounds all very normal and acceptable, but that hasn’t always been the case. Many entrepreneurs saw the future of fitness a decade before COVID-19 locked down gyms and studios around the world. This week, Joe speaks with one of those groundbreaking entrepreneurs, Mary Helen Bowers. Mary Helen is the founder of Ballet Beautiful, which offers world-class, ballet-inspired workouts, from the comfort of home.
About Mary Helen Bowers: Founded by professional ballerina and celebrity trainer Mary Helen Bowers, Ballet Beautiful has delivered one-of-a-kind online custom workouts since 2010. Ballet Beautiful’s innovative fitness method revolutionized the industry, bringing authentic ballet and barre training to the global stage via results-driven at-home workouts.
Before founding Ballet Beautiful, Bowers danced for a decade with the New York City Ballet and trained actress Natalie Portman for her Award-winning Academy role in “Black Swan.” Ballet Beautiful devotees include some of today’s most influential celebrities, supermodels, and a wide range of loyal members worldwide. Women’s Health magazine recently named Mary Helen one of the “30 most popular fitness icons.”
Ballet Beautiful has members in over 134 countries worldwide and offers private online training and a one-of-a-kind online Custom Workout subscription.