For years, corporate profits and corporate responsibility were mutually exclusive propositions. But as Bob Dylan once sang, The Times They Are a-Changin’, and now businesses that do good, do well. So how do you get better at doing good? This week Joe welcomes Phillip Haid, the Co-founder & CEO of Public, a Toronto-based cause-marketing agency and incubator that believes profit & purpose should go hand-in-hand.
Find out more about Public here and follow Phillip on LinkedIn.
About Phillip Haid: Phillip founded PUBLIC in 2008 to disrupt the way companies think about doing “good”. Driven by a passion to prove that social and environmental impact is a key business driver to achieve profit with purpose, he created a social impact agency – designing social and environmental purpose brands, strategies, programs and campaigns. As CEO, he is responsible for overseeing the strategic and creative growth of the business, including oversight on some of PUBLIC’s North American clients: Tiffany & Co., Comcast NBCUniversal, Johnson & Johnson, IBM, Theory, Canada Goose, and the Obama Foundation. Phillip is also a columnist for Fast Company writing on “profit with purpose”.