In 2022, live events came back in a big way. The Detroit Auto Show came back after a 3-and-a-half-year hiatus. Coachella was back after a 2-year break, and Live Nation sold more than 100 million tickets through July 2022, compared to 74 million in 2019. Brands large and small are once again embracing live marketing activations and joining Joe this week to talk more about it is Rachel Doyon, the Founder of Collabarét. Rachel and her team produce activations around the globe for private clients and partners through storytelling, strategic campaigns, and experiential events.
Connect with Collabarét online and on Instagram.
About Rachel Doyon: Rachel is the Founder of Collabarét, a Creative Agency based in Berlin and beyond.
Collabarét was launched in 2019 in New York City and has produced 40+ activations around the globe for private clients and partners through storytelling, strategic campaigns and experiential events.
With visionary ideation, cutting edge curation and authentic engagement, combined with a network of 1500+ multidisciplinary creators around the globe, Collabarét has quickly become a leading expert in bridging the gap between brands and creativity.
Rachel has worked many years in Digital Marketing, Hospitality and Special Events for Fortune 500 Companies and Unicorn Startups, directly supporting executive leadership teams to build departments from the ground up.
Rachel is an artist at heart with a passion for people. She graduated from The New School in 2016, upon receiving a full ride creative writing scholarship, with a BA in Non-Fiction and Musicology.