What do Shark Tank, Tik Tok, and sports bras have in common? The answer is SHEFIT. This week Joe chats with the company’s founder Sara Moylan, the creator of the SHEFIT ULTIMATE Sports Bra. Sara talks about the inspiration for becoming an entrepreneur, how she ended up on Shark Tank, and why SHEFIT took over TikTok.
About Sara Moylan:
Before dedicating her life to empowering girls and women through SHEFIT, Sara Moylan was already a multi-hyphenate rockstar (AKA busy AF). Her many titles include collegiate athlete, fitness model, top International Federation of Bodybuilding and Fitness Professional competitor, and of course, mom of 4 equally fierce females. Like many determined ladies before her, Sara had tried all of the sports bras on the market, paying astronomical prices for promises of comfort and control only to be disappointed and left to resort to wearing multiple subpar bras to achieve her desired fit. Fed up with feeling defeated and frustrated and armed with an old maternity bra and a glue gun, Sara decided to take charge of change and create the prototype for the SHEFIT ULTIMATE Sports Bra®. A bra that would disrupt a 40-year-old industry, delivering next-level control and fit with patented Zip. Cinch. Lift®. adjustability.
Since her days of getting gritty with glue guns, Sara has built SHEFIT® into an empire dedicated to embracing and empowering the female body in all its fabulous forms. The brand has been featured on Shark Tank, received the award for Best High Impact Sports Bra by SELF Magazine, a Runner’s World top pick sports bra for several years in a row, and named the bra set to compete against Nike, Under Armour, and Adidas by WWD.
The company has experienced triple-digit growth over the past 4 years and is 100% profitable without the help of venture backing, or retail presence on Amazon or otherwise. SHEFIT has also been named a Top 100 fastest-growing company by Inc. 500, three years in a row, and a leading business by Entrepreneur Magazine’s E 360 list. Sara never settles, and neither should you. Recently, SHEFIT went viral on TikTok for their bras’ unbeatable functionality and performance.