You can buy just about ANYTHING online, but there are certain items that people are hesitant to buy from an e-commerce site. One of those is JEANS. But there is one company in the direct-to-consumer space that is changing that perception. It’s called Revtown and this week Joe is joined by its co-founder, Steve Battista, a former Under Armour executive who’s been in the apparel industry for over 25 years. On the podcast, Steve shares the inspiration for starting the company, the importance of building a user-friendly platform, and what the future of Revtown looks like.
About Steve Battista:
When it comes to sports marketing, Steve Battista has seen it all. The co-founder of Revtown Performance Denim and former Under Armour executive has been in the industry for over 25 years. He is a 2-time recipient of Sports Business Journal’s 40 under 40 award and his creative and award-winning marketing including “Protect This House,” “Click Clack,” And “I Will” campaigns, helped catapult Under Armour into the most recognizable sports apparel brands in the world. In 2018, Steve and two of his Under Armour teammates used their sportswear expertise to make this affordable performance denim that many have called “the most comfortable jeans they have ever worn.”