In this episode of the Forbes Books Podcast, Joe Pardavila speaks with Arun Kumar on how he has leveraged his technical knowledge and business savvy to boost performance over the course of his extensive career. Kumar is a true visionary in the field of data and marketing technology. He is passionate about streamlining complex solutions and connecting them to distinct, quantifiable business outcomes. Join Joe and Arun for a thought-provoking discussion on the value of streamlining complex solutions and staying on top of the latest developments in data and marketing technology.
About Arun Kumar: Arun is a dynamic Data and Marketing Technology Officer with a proven record of driving business growth using inventive data and technology strategies focused on developing products and managing technical operations. Respected as a data marketing expert, his unique combination of visionary business acumen and technical expertise allows Arun to activate growth and enhance performance.
His greatest strength is an instinctive ability to simplify complex solutions. Moving from abstraction to action means linking solutions to clear, measurable business outcomes—Arun’s specialty. In today’s business environment, growth-seeking organizations must learn to harness—and leverage—the power of data and technology. Arun’s is a rare skillset that will only become more valuable to an organization as data’s influence on daily life expands and evolves.
Considered by his peers to be an industry expert in high-stakes discussions about utilizing cutting-edge technologies to overcome challenges and drive growth, Arun’s gifted in translating his technical expertise into language that’s accessible across disciplines. Global news media seek out Arun’s insights on bridging the gap between technical solutions and business objectives—shifting marketing from a perceived cost-center to a strategic revenue generator. Outlets like CNBC, Forbes, and the Wall Street Journal (WSJ), have highlighted his thought leadership in major press coverage, confirming Arun’s reputation as an impact-oriented consultant and leading voice in the data and marketing technology space.
Arun has been a senior member at Interpublic Group, one of the world’s biggest agency holding companies, developing its data and technology solutions globally and growing its addressable media buying practice 10X over the last six years. He was responsible for driving the acquisition of Acxiom, Interpublic Group’s largest acquisition to date.
Arun holds a master’s degree from Mudra Institute of Communications Ahmedabad (MICA) and an Advanced Management Leadership Certification from The Wharton School of Business. He is a member of the Forbes Technology Council and the CNBC Executive Technology Council. He is also a published co-author of a book on programmatic advertising and an Advisory Board member.
In his personal life, Arun has a wife, one child, and one dog (who he thinks of as a kid). He resides in New York with his family.
Hosted By: Joe Pardavila