About the Host
Jonathon Karelse
Jonathon is leading the conversation that Behavioral Economics represents the next important differentiator for effective decision-making in most companies. He believes that by understanding the causes of biases and heuristics in planning, organizations can make rapid improvements in real-world performance. As a frequent contributor to the Supply Chain Council of Canada, the Institute of Business Forecasting, and the International Institute of Forecasters (IIF), Jonathon tracks trends and directly influences best practices in Demand Planning and Integrated Business Planning (IBP). His work with NorthFind was recognized in 2020 and 2021 by Supply Chain Brain – Top 100 Great Supply Chain Partners – and by Supply and Demand Chain Executive: Top 100 Supply Chain Projects in both 2020 and 2021. He has further been recognized in both 2021 and 2022 as one of the SDCE’s Top 100 “Pros to Know”.
He has been cited for his work on Forecast Value Add (FVA) analysis; the integration of Judgment and Behavioral Economics into statistical forecasting; and Conflict Resolution in consensus forecasting. He is a graduate of the MIT Sloan School of Management, a member of the 2019 Management Excellence cohort at Harvard Business School, and is a member of the Harvard Business Review’s Advisory Council.
